About the Book
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About the Book
In the world of business, there are a few universal truths: relationships are built on trust, timelines are often murky, and expectations like flavour profiles can sometimes be harder to define than we'd like. To truly understand this, let’s consider three seemingly simple ingredients: hummus, ketchup, and soy sauce.
Each of these sauces holds a place of prominence in its own right. Hummus, smooth and rich, represents the steady, thoughtful approach to business rooted in tradition, with a subtle depth that rewards patience. Ketchup, bright and bold, mirrors the fast paced, aggressive nature of modern enterprise: sweet, eye catching, and often used to mask deeper complexities. And then there’s soy sauce salty, complex, and nuanced representing the quiet power of diplomacy, the delicate balancing act of international negotiations, and the intricate weaving of relationships across borders.
